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What's retention & who needs to measure it

Backwards compatibility is a software term that refers to whether or not two components can interoperate across versions. For example, Windows applications from the 90’s still run, but it does take a fair amount of thought and effort from Microsoft.

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Let's do a bit of a memory jog. Retention measures how many users remain engaged with a product or service after a certain period. This metric is essentially the mirror image of churn — the rate at which customers discontinue their use of a service or product.

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  • Welsh novelist Sarah Waters sums it up eloquently.
  • In their classic book, Creativity in Business, based on a popular course
  • Novelist and screenwriter Steven Press field.

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